Why Baker Street?

Because 10 years ago I decided to make my hobby (the website) into something approaching an official business outlet. So I paid an attorney to make me into an LLC. Having my surname borrowed liberally by Sir Arthur Conan Doyle for Sherlock's trusted assistant, it seemed only right that I borrow his address. That's how Baker Street Media came into effect. And since it's been somewhat successful over the years I figured I'd brand our blog in a similar fashion.